WAR OF THE CINEMATIC UNIVERSE: MARVEL vs DC vs STAR WARS

 

MARVEL vs DC vs STAR WARS

Marvel, DC, and Star Wars? What do these three have in common? They’re all some form of a cinematic universe. A cinematic universe is a shared fictional universe that is the setting of a franchise’s interrelated films.

For a detailed explanation, sequels don’t qualify to make up a cinematic universe, instead, there should be multiple movies (at least three) working together as pieces of a jigsaw. And when put together, should form a larger narrative.

Criteria to Qualify as A Cinematic Universe

With that explained, I believe you understand the concept of a cinematic universe. And that brings us to the question of the day, why are some cinematic universes doing better than others.

In the cinematic universe world, Marvel, DC, and Star Wars are the big three, with millions of loyal fans but it’s a no-brainer that the Marvel Cinematic Universe, MCU, is the most popular and successful among the three.

The MCU is so successful that it has four movies in the top 10 All-Time Worldwide Box Office, with Avengers: Endgame being the highest-grossing movie of all time around 2019 before it was dethroned by James Cameroon’s Avatar following its rerelease in China.

The MCU has a record of 15 years since any of its movies grossed below $300m which was in 2008 when The Incredible Hulk grossed over $2.7m. Safe to say, the MCU has had a financial success run.

MARVEL STUDIOS LOGO

With the MCU’s success discussed, it’s not wrong to wonder what it is that the other cinematic universes are doing wrong that makes them less successful than the MCU. Mind you, I’m not saying that the MCU is perfect as they’ve had fluctuations in their critics and financial success recently, yet, they’re still at the top. So, let’s discuss what these other cinematic universes could be doing wrong.

Owned by the same parent company as Marvel Entertainment, Disney, it comes as a big blow that the Star Wars Universe is not on par with its brother the MCU. They also share similar budgets for their movies, so if the crisis isn’t from the production budget, then what could it be?

Star Wars is famous for its near-perfect CGI, and the Darth Vader saga, as the Sith Lord is considered one of the most famous villains in movie history. Despite all this, it’s not as popular and successful as the MCU.

Well, this could be because it’s not grounded on Earth like the MCU, but on fictional planets and galaxies, with a vast species of intelligent creatures, which can be painful to keep up with. Not to mention, in the Star Wars universe, there are a lot of overlapping events that can be ambiguous for new fans to keep up with, and this scares people away. Hence, the low popularity.

MARVEL vs DC

Owned by Warner Bros Entertainment, DC or DC Extended Universe, DCEU is the third member of the big three cinematic universes and is arguably as popular as the MCU. In fact, it’s considered Marvel’s rival, yet, it’s not successful as the MCU financially, why?

Well, this can be attributed to two things. One the over-involvement of Warner Bros, two, the obvious lack of direction in the DCEU. As discussed earlier, the movies in a cinematic universe, when put together, should work together to form a larger narrative, but that’s not the case in the DCEU.

Before I conclude, a bonus point to note that could be hindering the DCEU’s success is the unprofessionalism, and drama among its actors. A good example is the Ezra Miller case, among some other on-set dramas.

When these gossips leak on the internet, it affects how the public perceives the movies. And skeptical fans don’t show up in cinemas, hence the DCEU’s low financial success.

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